"Leap Into Reading" Program Deadline Approaching

The Edvest College Savings Plan and Green Bay Packers are excited to announce our continuing partnership with Wisconsin Public Libraries to promote your summer reading activities through free promotional materials, advertising, and an Edvest scholarship drawing with great Packers prizes! Leap into Reading is summarized briefly below and please also review the attached program summary for full details.

How it works:

1.       Register your library branch location to participate at www.Edvest.com/reading by May 17th.

2.       Your library branch will receive a Leap into Reading promotional kit of bookmarks, entry cards, and signage.

3.       On or before June 6th, place your signage in an entry area or near your children’s area. Include bookmarks and entry forms in summer library program materials and keep available at checkout desk.

4.       Enjoy the program – your library could be a winner of Green Bay Packers prizes and/or $500!

Libraries Can Win:

First 200 library branches that sign up receive “Return to Titletown” a hard cover book commemorating the Green Bay Packers 2010 season and Superbowl Championship. Add it to your collection, use it as a fundraiser, or reward a hard-working employee – it’s up to you. For shipping details, please see the attached program summary. Book description available here: goodreads.com/book/show/10550969-return-to-titletown

Library branches that sign up will also be placed in a drawing the week of June 9^th to receive Green Bay Packers Family Night Tickets and autographed footballs. Winners will be selected from each of the 17 public library systems.  Last year, 53 libraries received tickets and/or footballs and held raffles, contests, or rewarded team members.

Libraries who participate also are eligible to win a $500 cash prize if one of the Leap into Reading youth winners is a patron your library.  Last year, 16 libraries who registered had Leap into Reading winners and each received the $500 cash prize.  Four libraries with Leap into Reading winners had not registered so were ineligible for the prize. 

Register by May 17

Register your library branch location and select your promotional kit size by May 17. Also, if you are interested in hosting the Green Bay Packer Player reading event, please notify me by May 17 (see attached summary for details). Registration will close on June 6. We are offering small, medium and large promotional kit sizes – see promotion summary attached to this email for details. Materials are free of charge and you may re-order first come, first served until supplies are gone.

Use this link to register: www.Edvest.com/reading

Leap into Reading Promotional Kits (see attached program summary for more details)

Small – 1 table-top sign, 200 bookmarks, 100 entry cards

Medium – 2 table-top signs, 350 bookmarks, 200 entry cards

Large – 2 floor signs, 1 table-top sign, 500 bookmarks, 300 entry cards

Leap into Reading drawing for Parents/Grandparents

Parents, grandparents, and legal guardians have the opportunity to enter their children or grandchildren (ages 0-13) in a drawing to win $1,000 Edvest College Savings Plan accounts and four tickets to the Packers Family Night game in early August (or a $30 Packer Pro Shop gift card if they prefer) – up to 20 individual winners will be selected from the 17 library systems. Each winner’s branch library will receive $500 – available only if your branch registered.

To learn more, please review the attached summary for full details.

Follow up questions may be directed to the Edvest College Savings Plan and program manager Catherine Burdick at cburdick@tiaa-cref.org. For questions about summer library programs, contact Tessa Michaelson Schmidt at tessa.schmidt@dpi.wi.gov.